The Minister of Health said Thursday want a "firm action" on the presence of tobacco in French films, reacting to the words of a senator who denounced a "valuation" of smoking in the cinema.
What would French films be without the cigarette? In 2012, the League Against Cancer and the Ipsos Institute have conducted a study on 180 successful tri-color films. They found that 80% of them had at least one "representation of tobacco": smoking character, lighter, ashtray, pack of cigarettes ...
Senator PS from Sarthe Nadine Grelet-Certenais for its part the figure of 70% "new French films that put at least one person in the process of smoking". The elected on Thursday denounced the "valorization" of smoking in French cinema, during the review of the Social Security budget by senators.
« I believe that we must go beyond the wallet and rethink the general problem of consumption (...) by focusing in particular on cultural incentives to smoke"She suggested. " I think for example of cinema that values the practice", Continued the senator in a statement broadcast on Public Sénat.
« This helps to trivialize the use, if not promote it, of children and adolescents. (...) Solutions must be envisaged to carry out a real prevention policy taking into account this kind of diverted advertising for tobacco consumption. »
The senator's comments were supported by the Minister of Health, who announced that she wanted "firm action" on the subject. " We know that big information campaigns do not work" , has noted Agnès Buzyn.
« We need to work on social networks, to denormalize the image of tobacco in society, especially with regard to young people", Said the minister, stating" to completely join "the remarks of Nadine Grelet-Certenais. " I do not understand today the importance of cigarettes in French cinema"She insisted.
Agnès Buzyn said Wednesday when she spoke to Françoise Nyssen, Minister of Culture, and promised "Measures to this effect".
Beginning 2016, the World Health Organization (WHO) advocated banning less than 18 years movies where you can see smoking characters. Except in cases of product placement, the cinema escapes for the moment the Evin law 10 January 1991, which prohibits any propaganda or advertising, direct or indirect, in favor of tobacco or tobacco products as well as any free distribution are forbidden".
source : BFMTV.com