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ECONOMY: British American Tobacco launches its new Epen 3 Vype.

ECONOMY: British American Tobacco launches its new Epen 3 Vype.

Competition is fierce on the e-cigarette market, especially between the tobacco giants who are trying to invest in this new booming economy. After the launch of myblu by Fontem Ventures, it is now British American Tobacco which is responding with its new e-cigarette " Epen 3 Vype Which should arrive shortly in several thousand outlets.


A SUCCESSFUL ENTRY IN THE WORLD OF THE VAPE, AND THEN?


When it arrived on the market, the famous Vype de British American Tobacco was able to benefit from significant support: Television advertising. Sold exclusively at tobacconists and supplied by Logista, the BAT e-cigarette has established itself with a campaign very focused on ease of use.

Thanks to its communication, the Vype has managed to make a name and a reputation. And in this continuity that British American Tobacco has just launched its new generation of e-cigarettes: The Epen 3 Vype. Already available on the British market, this one promises to be more “powerful”, producing more vapor and offering a better rendering of flavor. According to the spot presenting this new model, it is number 1 in sales in pharmacies in the United Kingdom.

 

 

 


Riding the wave of famous “podmods”, British American Tobacco's Vype Epen 3 directly competes with Fontem Ventures myblu released a few months ago. This new model is currently sold 18 £ (GBP) and should probably impose itself on the French-speaking market in the near future. 

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About the Author

Editor-in-chief of Vapoteurs.net, the reference site for vaping news. Engaged in the world of vaping since 2014, I work every day to ensure that all vapers and smokers are informed.