The year 2017 saw the explosion of a new market parallel to that of e-liquids: CBD. Not really new but benefiting from a "legal exemption" since last November, cannabidiol has clearly become a boon for some entrepreneurs. Seeing the scale of the phenomenon, Gyrotech did not hesitate to buy its “E-bedo.com” website in order to relaunch itself in this promising market.
Gyrotech, a start-up dedicated to innovative products on avenue Jean-Moulin in Torcy, has chosen this time to embark on the CBD (cannabidiol) grain bath by buying its own site “E-bedo.com” created in 2014.
The Ministry of Health positioned itself at the end of November on this new vaping trend: the electronic cigarette with cannabidiol (CBD) is legal, as part of a " derogation from the legislation ».
« It all started in 2014. I was reading a scientific journal that talked about the e-joint in the Netherlands and that made a difference ", remember Brice Masseix, founder of Gyrotech.
Specialized in e-commerce sites, he sets up e-bedo.com and works on his referencing. Before selling it to another company when orders pour in… Following the recent government announcement, Gyrotech buys back its baby. E-bedo.com currently lists three major brands and around fifty of products, with a range of liquid vapors dosed in CBD from 30 up to 800 mg, "boosters" of CBD to be diluted and flavors hemp without CBD.
«The e-joint tends to be democratized because it presents this relaxing substance that consumers appreciate without the THC or tetrahydrocannabinol, the active ingredient in cannabis, which is prohibited. Even traditional liquids suppliers are getting started. Every government has a new approach. We closely follow the evolution of legislation ", Observes Brice Masseix.
If the acquisition seems smart compared to the current state of the market, it seems quite surprising on the other hand that we continue to speak of “E-joint” when CBD has no real link with the effects of cannabis. In our opinion, it seems harmful to keep the name “E-Bedo” which of course refers to cannabis and THC, this clearly sows doubt and confusion as to the interest of the product.
Source : Leparisien.fr