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SWITZERLAND: Philip Morris is trying to install a coffee e-clop with his IQOS.

SWITZERLAND: Philip Morris is trying to install a coffee e-clop with his IQOS.

He is not yet open, he is already coughing! He is the flagship that Philip Morris International (PMI) intends to open in the trendy district of Flon in Lausanne in 2017. It will be a shop, along with a café-restaurant and work-sharing areas, which will commercialize the system.heated tobacco"IQOS of the American giant.

356683_615The place, currently subject to public inquiry and presented as a world first, already irritates the Socialist Party of Vaud (PSV). On Tuesday, he challenged the Council of State on this issue through his MP Fabienne Freymond Cantone. "It still looks like a suspicious search to attract a new clientele rather than wanting to help smokers quit", valued Gaétan Nanchen, secretary general of PSV.

PSV is openly concerneda breach of the law in which seems to sneakThe American tobacco giant. He wondered first of all about the absence of smokers in the future space of PMI at Flon. "While the harmlessness of this device remains to be proven, the Socialist Group asks the Council of State if it would not be more adequate that its consumption be carried out in a dedicated space, in order to protect the surrounding people.On a political level, the training reminds us that since the iQOS system does not produce smoke, it is not subject to the federal law against passive smoking or to the cantonal law that prohibits smoking in public places. The PSV asks the Council of State if it intends to amend the law to include steam containing harmful substances.


Lausanne will not oppose itlausannestadt_static


«It is of course no coincidence that Philip Morris chose the Flon, a young and trendy neighborhood, to become established»Ensures Gaétan Nanchen. And the PSV suggests that a precautionary principle could apply to the opening of such an establishment "to avoid exposing the population to a product that could be harmful to health". At the municipal level too, the PMI project has caused concern. The Municipality of Lausanne has already stated that it will not oppose the opening of this store.

What do we say on the side of the American tobacco giant? "It is important first of all to remember thatiQOS Flagship store "will be prohibited from access to minors. It is indeed a product intended for adult smokers exclusively»Hammers Julian Pidoux, spokesperson for PMI. Regarding its use in the store, the multinational ensures that it will apply the legal provisions provided for by the cantonal and federal laws in force, respectively the cantonal law on the ban on smoking in public places and the federal law on protection against passive smoking. As for the issue of advertising on public space that could be generated, PMI says it will comply with the cantonal law on advertising processes.

source : Tribune de Geneve

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