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SWITZERLAND: "The empire of tobacco counterattack", a report on the vape and heated tobacco

SWITZERLAND: "The empire of tobacco counterattack", a report on the vape and heated tobacco

Faced with the growing success of the e-cigarette, the tobacco industry is positioning itself. With IQOS, Glo, Ploom, etc. tobacco companies have found ways to sell both tobacco and electronic devices. But what about health? The program "36.9 °" of the Swiss channel RTS has investigated the subject to learn more about the vape, the heated tobacco and the intentions of tobacco companies.


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What is heated tobacco? Can we compare it to vaping? Is it less toxic to health than a normal cigarette? Does it also contain carcinogens? Element of answer with this report of the show « 36.9° »of the Swiss channel RTS by Isabelle Moncada and Jochen Bechler.

"Even if it is still a minority, the e-cigarette walks on the feet of tobacco companies. His interest is to dispense nicotine without carcinogens, because it is the burning of tobacco that kills, not nicotine. As it borrows its codes and nibbles its market share, the tobacco empire counterattacks: in 2015, Philipp Morris launches a new concept, heated tobacco. He baptizes it IQOS which means "I quit ordinary smoking, I stop the ordinary smoke". This special cigarette is pushed against a miniaturized resistance that will heat the tobacco. At British American Tobacco the device was named GLO and that of Japan Tobacco PLOOMtech. It looks like vapers, but they are not vapers ... "

source : RTS.ch/

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About the Author

Editor and correspondent Switzerland. Vapoteuse for many years, I take care mainly of Swiss news.

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