SWITZERLAND: The support of e-cigarettes and especially nicotine does not please everyone!

SWITZERLAND: The support of e-cigarettes and especially nicotine does not please everyone!

In Switzerland, the new law on tobacco products and e-cigarettes should ban advertising for all of these products and not just for tobacco. That is what Dr. Rainer Dr. Kaelin, former vice-president of the Swiss Lung Association, proclaims.


The February 19, the liberal-radical uranais Josef Dittli Surprised the Health Commission of the Council of States by suggesting reintroducing the ban on advertising to make the draft law on tobacco products and e-cigarettes compatible with the Framework Convention (FCTC) of the WHO! It was all the more unexpected that in 2016 the same senator had triggered the referral of the law to remove the prohibitions of advertising ... He then claimed that there was no evidence that the advertisement had an influence on tobacco consumption.

To better understand, a reminder is needed: Josef Dittli, became president of Curafutura (health insurance association), the CSS insurers Helsana, Sanitas, CPT, as well as the Mutuel Group today evoke the costs of noncommunicable diseases, including those caused by tobacco. For its part, the tobacco industry has for two years public opinion to make plausible its reorientation, whose iconic symbol is "foundation for a smoke-free world". Philip Morris (PM) pays his foundation "independent80 Million Annual Dollars for One "quit smoking during this generation". This is the message that the president of this foundation, the Dr. Derek Yach, sent to WHO and the Swiss public.

In 2017, Derek Yach aroused mistrust by declaring that he wanted "eliminate cigarettes everywhere". Before that, when he was still a WHO executive, he warned researchers against the true intentions of the industry. Today it is reassuring: "... It's the tobacco industry that has changedHe said. PM's CEO, André Calantzopoulos, also wants to replace cigarettes with better alternatives containing, according to promotional jargon, "90-95% less toxic agents". He states that these products, such as IQOS, "offer us a sustainable business model».

"By their support for the electronic cigarette, addictologists ironically trivialize nicotine, highly addictive, and deceive their audience"

This model, however, can not be honest since the business of tobacco and products "alternativeIs to recruit clients by nicotine addiction. Its target audience remains youth, especially sensitive to this approach. Because if only adult smokers exchanged their cigarette for these novelties, the market would go out. To propose such a scenario, the industry is not credible. The Juul e-cigarette, sold in Switzerland since December 2018, has for example caused in the United States an epidemic among adolescents rendered dependent by a machine that vaporizes a nicotine absorbed very quickly which allowed him to become the number one e -Cigarettes. It is comparable to Marlboro in 1956, the first cigarette whose nicotine passes faster to the brain through the addition of ammonia.


Unsurprisingly, PM is financing several billion francs on Juul Labs. His entry into the capital of Cronos, a cannabis company, follows the same logic, that of making dependent his customers. Juul Labs ensures yet it only targets adult smokers who want to stop smoking. This concept of "risk reductionIs supported by "experts". The Professor Etter of the Institute of Global Health in Geneva for example, assures since 2013 that "the e-cigarette is a revolution", A gain for public health, we should promote it.

In November 2017, the apex of addictions explained that vaping would be "95% less harmful than smoking tobacco". This statement is unscientific and relies on the subjective feelings of a few tobacco specialists. What can we say today about the toxicity of vaping when we know that it took fifty years of study to conclude that tobacco? By their support for the electronic cigarette, addictologists paradoxically trivialize nicotine, highly addictive, and deceive their public. Common sense should prevail: to protect young people from addiction, it is cheaper and more effective to ban advertising for all nicotine products than to broadcast drugs on the pretext of curbing adult smoking.

The concept of lower risk was once the basis of the marketing of filter cigarettes andlight", Popularized among a young audience. What industry wants "a world without smokeIs just as false. Senator Dittli and his fellow parliamentarians would be well advised not to fall into the trap of adopting a ban on tobacco advertising, promotion and sponsorship with exceptions for so-called lower risk products. They should instead go to the end of the process started.

In countries that have adopted the FCTC measures, the tobacco epidemic has declined dramatically, while in our country, according to the latest report by Addiction Switzerland (which reflects the situation before the sale of Juul), nicotine vaping is becoming the new standard for young people with unpredictable consequences and certainly not trivial.

source : Letemps.ch

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