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UNITED KINGDOM: Launch of VApril 2019 to help smokers make the transition to the vape!

UNITED KINGDOM: Launch of VApril 2019 to help smokers make the transition to the vape!

According to Public Health England (PHE), more than 20 smokers make the transition to vaping every year! In the United Kingdom, the month of April is synonymous with VApril, a month dedicated to vaping organized by UKVIA and which is launching its 2019 edition these days.


SUPPORT VAPRIL BY TALKING VAPOTING EXPERIENCES!


Last year, UKVIA (UK VIA Industry Association) went to Parliament to launch VApril, a national campaign to encourage smokers to switch to e-cigarettes. For this new edition which has just started, the objectives remain the same: Encourage smokers to adopt e-cigarettes to end smoking.

To succeed in this bet, the Vapril offers a real challenge which consists in supporting the event by telling how vaping has changed the lives of former smokers. Indeed, with the challenge " Speak Up for Vaping“, Every vapoteur can make his voice heard across the Channel and motivate many smokers to make the transition to vaping (“ Make the switch").

On the official website of Vapril, the organizers explain that vaping is a phenomenal success in the Kingdom and that in addition to the support of Public Health England, Cancer Research UK and many entities, vaping has received consumer trust. It is specified that this choice of transition offered the possibility to more than three million smokers to put an end to tobacco and that today it was time to fight against the contradictory messages which could continue to circulate.

Le Dr. Christian Jessen, doctor, TV presenter and British writer is a true ambassador of VApril. Participating again in this edition he declares: " I think vaping has overwhelming potential to help smokers make the transition, which is important because quitting smoking is the single most important step in improving people's health. I am proud to participate in VApril." page (in French).

This year, the VApril takes on an “international” dimension because it will not only take place in the United Kingdom but also in other English-speaking countries such as South Africa. The VApril 2019 is supported by many partners such as the New Nicotine Alliance (NNA), The Vapor Product Association, Juul, Imperial Brands, JTI, Smok or even British American Tobacco (See the complete list).

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About the Author

Editor-in-chief of Vapoteurs.net, the reference site for vaping news. Engaged in the world of vaping since 2014, I work every day to ensure that all vapers and smokers are informed.