While a few days ago, many media have announced the lack of positive impact of the neutral package and the revaluation of the price of tobacco, British American Tobacco decided to react via an official statement.
British American Tobacco France wanted to react to the many information of the last days via a press release:
Eric Sensi-Minautier, Director of Public Affairs, Communication and Legal at British American Tobacco France states:
« At this point, a semester after its launch, the neutral package does not seem to have any effect. Australia, which has implemented the neutral 2012 package, has come to the same conclusion.«
« This relentlessness against smokers and tobacconists, with gadget measures such as the neutral package and price shock, is counterproductive. The progressive harmonization of the price of tobacco at European level and the promotion of alternative products are an effective solution for smokers, as is the case in the United Kingdom »