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CANADA: Advertising for cannabis but not for vaping?
CANADA: Advertising for cannabis but not for vaping?

CANADA: Advertising for cannabis but not for vaping?

While Canada prohibits advertising for tobacco and especially for the electronic cigarette, the authorities could instead allow it for cannabis that will be authorized for sale mid-2018. At least that's what the producers are hoping for.


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Canada is preparing to legalize cannabis use for recreational purposes. This revolution is planned for mid-2018. And the producers who are already on the line to flood the market are already starting to work on marketing.

The problem of course is that Canada prohibits all forms of tobacco advertising. This has been the case since 1972 on TV and radio and, since 2009, in the print media. The Quebec Public Health Association (ASPQ) therefore wants to see the same line adopted for cannabis.

Yet cannabis producers hope to win their case. And to convince the authorities who have not yet decided on the issue, they have an argument they consider unstoppable: the advertising would have the mission to encourage consumers to turn away from the black market.

« The guidelines we have adopted are really a consumer protection initiative, underlines thus in Press Pierre Killeen, the spokesperson of Hydropothecary, one of the two producers authorized in Quebec. We need regulations to explain how our products are safer and safer than the black market. »

In fact, to show their good will, Canadian cannabis producers have developed a self-regulatory guide to make it easier for them to work. legislator. This guide was procured Press includes eight key points, including the commitment to promote only one brand and not cannabis in general, the prohibition of targeting under 18 years with animals or characters likely to appeal to young people, or obligation to advertise in programs that bring together at least 70% of adults.

The Association for Public Health of Quebec do not hear it that way: " They want to be able to broadcast TV and radio advertising, as long as 70% of the audience is composed of adults, Explain Émilie Dansereau-Trahan ASPQ. That would mean they could run advertisements while everyone talks about it. It's really anything. »

If Canada decides in favor of advertising, it would not be a first. In the United States, where some states have legalized the sale and use of cannabis, advertisements began timidly appearing on screens. Like the one from Eureka Vapor that sells cannabis spray. But in the video broadcast on some local networks in the United States, no mention is made of cannabis, just a little obscure reference to the brand.

source : BFM

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About the Author

Passionate about journalism, I decided to join the editorial team of Vapoteurs.net in 2017 in order to mainly deal with vape news in North America (Canada, United States).

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