The international development of the e-cigarette myblu of the giant Imperial Brands is now tackling a new track: that of airports and the "duty free". Indeed, the shop « Beirut Duty Free Located in Beirut airport in Lebanon became the first duty free company to launch the myblu kit, in partnership with Imperial Brands.
New breakthrough for the e-cigarette myblu which is now required in the closed system of duty free shops in the airport. By tackling this particular market, Imperial Brands Of course, it will succeed in convincing many travelers who pass through these businesses to the special tariffs. The shop " Beirut Duty Free Located in Beirut's airport in Lebanon recently became the first "duty free" company to launch the myblu kit.
Introduced at Beirut Rafic Hariri International Airport on 13 last July, the launch was supported by a prominent placement in the shop and by the presence of brand ambassadors who were available to travelers. Beirut Duty Free and Imperial Brands said early results exceeded expectations " proving the considerable potential of myblu in the area of duty free sales".
This launch is the result of a collaboration between Phenicia Aer Rianta Company (CAP) MidExport and the Imperial Brands Global Duty Free & Export team.
Maria Eugenia Sánchez-Lozano, NGP (Next Generation Products) Global Director at Imperial Brands, commented: " The regional team led by Vangelis Nikolopolous has done an incredible job in achieving this and, thanks to our strong teamwork and lessons learned from Beirut, we can now focus on expanding the blu footprint free of charge. rights. »
Plans are already in place to deploy myblu at more airports around the world in the next six months, said Imperial Brands.