A few days ago we announced it to you same here : The American cigarette maker Altria, which produces the Marlboro, will buy 35% shares of the manufacturer of electronic cigarettes Juul for 13 billion. In order to anticipate a possible dissatisfaction of the employees, the company Juul decided to unlock an envelope of 2 billion.
This is the correspondent of World in the United States that tells us that Juul will pay 2 billion dollars (1,7 billion euros) to its employees. On average, 1,3 million dollars (1,1 million euros) each. The goal would be simple: To overcome their dissatisfaction to see their company join the camp of "Big Tobacco", following the acquisition of significant participation of Altria in its capital. In any case, that's what to retain them at a significant moment in the history of the young company.
In a communication to his 1 500 collaborators, Kevin Burns (boss of Juul) concedes that the arrival of an investor like this is " counter intuitive "But the operation" will allow us to accelerate our success in converting adult smokers. ". According to Wall Street Journal, the envelope of 2 billion will be divided according to the number of shares of each employee. At Juul, as in the majority of American start-ups, part of the remuneration is paid in shares.
source : Lemondedutabac.com/