The new sponsors « A Better Tomorrow "To British American Tobacco and " Winnow Mission "To Philip Morris with Stables Formula 1 will have done a lot of talking in recent weeks. In the end it is'World Health Organization (WHO) which decided to intervene last Thursday by asking the States and the world sports federations to enforce the prohibition of all advertising of tobacco in sporting events.
In a statement, the World Health Organization (WHO) on Thursday called for the ban on all advertising for tobacco in sporting events to be respected. This approach was addressed to States and world sports federations. The WHO emphasized that this prohibition covers not only the organization of the sporting event, but also its broadcast on television.
This announcement comes as some tobacco companies have made a discreet return to Formula 1. After more than 10 years of absence, the group Philip Morris International (PMI) returned to Ferrari last October, while British American Tobacco (BAT) has signed a partnership with McLaren. But it is no longer a question of displaying cigarette marks on cars. Tobacco companies are now promoting F1 projects that are parallel to their core business and less controversial products such as e-cigarettes.
For example, since the Japanese Grand Prix last October, Ferrari's single-seaters, drivers and members sport the logo of Winnow Mission ", A scientific program of Philip Morris, that the company also offers for Ducati in MotoGP. McLaren will display the logo " A Better Tomorrow ", A global platform to accelerate BAT's transformation program.
WHO denounced these partnerships as disguised advertisements for tobacco-related products. She accuses BAT of promoting, via "A Better Tomorrow", the glo, a tobacco product that heats but does not burn. This " suggests that the intention of society is to promote tobacco consumption "Says the WHO. She recalled that the definitions of " tobacco advertising and promotion " are " broadly and cover activities that have the real or potential effect of promoting tobacco products or tobacco consumption, directly or indirectly ».
source : The team