This is clearly another blow to Juul Labs et its main shareholder Altria. Indeed, after numerous legal and financial setbacks, the country's largest e-cigarette manufacturer finds itself once again sued by the American state of Hawaii, which accuses it of unfair and deceptive practices.
The State of Hawaii in the United States recently announced that it has launched legal proceedings against the country's largest e-cigarette manufacturer, the company JUUL Labs, and its main shareholder Altria Group. According to reports, the complaint accuses the two companies of using deceptive marketing to attract young customers.
» By Marketing Their E-Cigarettes To Hawaiian Children, These Companies Raised Joe Camel To A 21st Century Audience "Said the Attorney General Clare connors in a statement. " By misrepresenting the nicotine content and presenting their products as healthy alternatives to cigarettes, they deceived the public and created a new generation of nicotine addicts. »
The lawsuit alleges that the companies violated Hawaii's law of unfair and deceptive acts and practices. The complaint also alleges that the companies have minimized the risks associated with the use of vaping products.
Federal data shows that the state of Hawaii has one of the highest vaping rates among middle and high school students in the United States. And this is not a first because Hawaii has joined the ranks of several other states that have sued Juul in recent months, including New York and California. Not sure the giant can get away unscathed.
source : civilbeat.org