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HEALTH: A campaign with “good excuses” for not quitting smoking!

HEALTH: A campaign with “good excuses” for not quitting smoking!

From May 3 to 31, the National Cancer Institute (INCa) launches a new awareness campaign and calls out to the dangerousness of tobacco. As a reminder, today one in eight deaths is attributable to tobacco and yet 1 in 4 French people continue to smoke ...


#JEFUMEMAIS: AND YOU, WHAT IS YOUR GOOD EXCUSE?


Between 2016 and 2017, the number of smokers fell by 1,6 million. However, 1 in 4 French people continue to smoke. Each year, this consumption is responsible for 75 deaths, including 000 from cancer. It is the leading cause of death from lung cancer in men (45 deaths in 000) and the second leading cause of death in women (22 in 800) behind breast cancer.

With a view to combating smoking, From May 3 to 31, the National Cancer Institute (INCa) launches a new awareness campaign and calls out to the dangerousness of tobacco. His message is clear: the only effective way to drastically reduce this risk is to stop smoking!

This year, on social networks, INCa is calling internet users, with the #I smokeBut, to post their "good" excuses not to stop. Too old, athletic, occasional smoker… a few examples of arguments often put forward but which do not protect against risks. The goal is therefore to deconstruct these ideas. Why not at the same time offer an alternative hashtag with #JeneSmokeplusJeVape ? To your posts!

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About the Author

Having a training in communication specialist, I take care on the one hand social networks Vapelier OLF but I am also editor for Vapoteurs.net.