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POLICY: Imperial Brands defends vaping and denounces government policy!

POLICY: Imperial Brands defends vaping and denounces government policy!

This is a position that will inevitably cause controversy among vaping professionals but which nevertheless brings a little optimism in the fight for the recognition of vaping as a tool for reducing smoking risks. Jon fernandez, Managing Director Western Europe for the group Imperial Brands (myblu) asks the French state to reconsider its tax position towards tobacco and especially to adopt another approach to vaping.


Jon Fernandez de Barrena, General Manager Imperial Brands

 »OUR GROUP IS LOOKING TO OFFER ALTERNATIVES TO TOBACCO! " 


 » Is another approach to vaping possible? Dr Olivier Véran, if you and your services are not convinced by the recommendation of the Academy of Medicine, why not devote part of the 100 million euros of the National Tobacco Control Fund to studies independent on the effects and effectiveness of vaping? " page (in French).

This is how Jon fernandez, Managing Director Western Europe for the group Imperial Brands (myblu) presented its argument to our colleagues from Journal of Economics. Referring to the financial difficulty of tobacconists while denouncing a tax policy on tobacco that does not work, Jon Fernandez decided to rely on a proven alternative: The vape.

 » We understand your goals and, contrary to stereotypes, our Group also seeks to offer a less harmful and more effective alternative to tobacco. To move in the direction of a decrease in consumption, we began a transformation almost ten years ago and we were the first to gradually orient ourselves in the distribution of vaping products, which we also call electronic cigarette. Gradually democratizing, this market initially suffered from its immaturity and from sometimes unscrupulous designers. It is now commonplace and has the advantage of not containing tobacco. It is therefore a great pity that it is placed in the same category as cigarettes while it allows smokers to stop their consumption or, at the very least, to limit it. « 

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About the Author

Passionate about journalism, I decided to join the editorial team of Vapoteurs.net in 2017 in order to mainly deal with vape news in North America (Canada, United States).