The Southeast Asian Tobacco Control Alliance (SEATCA) has praised Indonesia for banning cigarette advertising online, which is seen as an effort to protect young people from tobacco exposure and to urge other countries to do the same.
According to the Executive Director of SEATCA, Ulysses Dorotheo, all countries, especially those in the ASEAN region should institute and firmly enforce the ban on tobacco advertising on all digital and social media platforms. He pointed out that smoking remained one of the leading causes of preventable and premature death worldwide, claiming nearly 8 million people per year worldwide.
In Indonesia, around 66 million active smokers, of which around 66% are adult males. Each year, smoking kills more than 230.000 Indonesians, or about half of all tobacco deaths in the ASEAN region.
Previously, the Indonesian Minister of Health, Nila F. Moeloek, said that the rate of young smokers from 10 to 18 years has gone from 7,2% in 2013 to 9,1% in 2018. By blocking ads on the Internet, Indonesian authorities hope to reduce the rate of smoking, especially among children, said the Indonesian Minister of Health.
Last year, a study conducted by the London School of Public Relations in five cities on the island of Java found that 10% of teenage non-smokers tended to smoke after seeing cigarette ads on the internet. Most Indonesian teens are exposed to cigarette ads on YouTube, websites, Instagram, and online games.
Source : Lecourrier.vn/