Juul Labs currently very present has just asked the Supreme Court of Israel to backtrack on the ban on the marketing of the e-cigarette. Indeed, last December, the State of Israel passed a bill restricting advertising and marketing of tobacco products extending existing limitations to e-cigarettes and other vaping devices.
A few days ago the manufacturer of e-cigarettes Juul Labs Inc. filed a petition in the Supreme Court of Israel against a law passed by the Israeli parliament at the end of December. This limits the advertising and marketing of any tobacco products in the country. In addition to introducing new restrictions, the legislation also addresses vaping devices (with and without tobacco).
In its motion, Juul Labs asks the court to repeal the law, saying the extension of tobacco restrictions to vaping products such as Juul was a last-minute addition to the bill, leading members to vote on a topic. " without really knowing what they are voting »
Pointing to the Israeli Ministry of Health who had defended the bill, Juul said that inclusion was detrimental to public health because the products of the vape "mitigate the damage caused by smoking».
In September, Juul was forced to switch to a lighter version of his nicotine capsules sold in Israel, following a ban signed by the Israeli Prime Minister Benjamin Netanyahu.