A real commercial success in the United States and a recent arrival on the Anglo-Saxon market, the e-cigarette Juul no end to talk about her. Yet the Israeli Ministry of Health has recently decided to ban the marketing of e-cigarettes sold in the country since May.
The Israeli Ministry of Health has decided to ban the commercialization of the famous Juul e-cigarette. This decision confirmed last Monday now requires final approval from the country's Attorney General.
Currently selling his products in only two countries outside the United States, Juul began operating in Israel in May. A month ago, Juul launched his product in the UK, where he sells his capsules with 1,7% nicotine, in accordance with European regulations. In Israel it is not quite the same because Juul Labs sells its capsules with 5% nicotine which worries the authorities.
In Israel the marketing of Juul was debated as part of a general regulatory campaign against the marketing of tobacco products. The Deputy Minister of Health, Yaakov Litzman, contacted the Attorney General's office in May to request a marketing ban on the product because of its high nicotine content.
As a result of the company's lobbying efforts and a hearing held in early July, the ministry made the official decision to ban the marketing of Juul in Israel over the weekend. The decision was forwarded to the country's Attorney General. In July, the Israeli Deputy Prosecutor General Raz Nazri said that the Ministry of Health had a "judicial basis" to ban Juul.
Wishing to defend himself, Juul's spokesman said the hearing was still ongoing. According to him by disclosing information, Israeli state officials are making "cynical use" of the media in an "illegal attempt" to stop marketing the product in the country.