Since the month of March 2019, Bobble, a new French brand launches its revolution on the market and grapples the field on its competitors at a high speed. A fresh, surprising and clever concept, Bobble has everything to please the shops but especially the vapers. Why this brand that seems to come out of nowhere is a real revolution for the French vape? What are the reasons for this craze? To learn more, the Vapoteurs.net editorial team takes you to the discovery of Bobble, a manufacturer of e-liquids like no other!
Like its main competitors (Remix Juice ...) Bobble offers an e-liquid distribution service comparable to the famous DIY (Do It Yourself). This surprising new concept is needed at high speed with French juice premium quality and powerful tastes. Many shops have already been captivated by this ingenious "bar" system that still offers 30 mono-aroma flavors. And the operation is simple:
» The shop that owns the Bobble Bar invites the vapereur to fill its reusable bottle with a free distributor provided by Bobble. It is indeed a bottle of e-liquid mono-aroma of a capacity of 70 ml, the / the vapoteur (euse) can fill it at its convenience in 60 or 70 ml with the desired dose of nicotine. Like a bartender, he / she will be able to add one or more boosters to our liquid (0, 3, 6, or 9mg / ml), in comfort thanks to the new technology nipple that can be unscrewed from our OSCAR vial. »
But what's new under the sun? Because the concept already existed before the arrival of Bobble! Well yes and no because in reality Bobble is much more than that! Secure, ecological, economical, practical and proposed by lovers of the vape who do not necessarily have the commercial fiber, e-liquid Bobble gather and echo this image of the vape as one wishes to see.
- This new brand is "Made in France" and opts for reliable ingredients and high quality to be worthy of this label. All e-liquids are manufactured in a CEFOP laboratory and have been carefully analyzed.
- Bobble is committed to being accessible to all. The fee schedule is simple, transparent and fair. The price offered per bottle of 1 liter is a perfect balance between an affordable price for the consumer and an economic interest for the shop.
- The brand does not remain indifferent to ecological problems. She decided to choose a responsible vape by reducing the environmental impact on the planet by offering customers OSCAR bottles of 60 or 70 ml refillable.
- Totally transparent, the Bobble brand offers all the safety data sheets for each e-liquid available on its website and specifies that all e-liquids have been carefully analyzed.
- Simple and good, Bobble is committed to the primovapoteurs and also for the others by proposing a bar where the flavors mono-aromas are poured in pods of 40 ml. No bulky installations, no complex products imposed, the single-aroma Bobble range is an innovative dedication to primo-vapers that until now, had to settle for bottles of 10 ml at uncomfortable prices.
AN INTELLIGENT PRESENTATION, 30 E-LIQUIDS MONO-AROMA WITH CHOICE!
Tobacco, fruit, vanilla cream or little candy, Bobble innovates with simplicity by offering 30 e-liquid mono-aroma different. Available on customizable display stands that can be adapted to the available space, the one-liter bottles are equipped with a dispenser that allows the shops to reduce the storage of vials of 10 ml.
The list of Bobble flavors (available in 1L format) : Vanilla Ice Cream, Vanilla Custard, Passion Fruit, Apple Paradise, Apricot, Orange, Exotica, Bonbonella, Double Apple, Pampelmo, Strawberry, Red Berries, Forest Fruits, Blackberry, Blueberry, Blackcurrant, Fresh Mint, Antartick, Hazelnut, US Classic, Classic RY4, Classic Californian, Classic French, Classic Cubano, Liquorice. (More about us).
INTERVIEW WITH ELENA, MARKETING DIRECTOR OF BOBBLE
Vapoteurs.net: Can you give us the Bobble principle? Since when are you on the market ?
Elena (Bobble) : Our principle is the following: With 1L containers sold in bulk, we limit the waste, the costs and so we prioritize the ecology, the economy, not to mention the quality, safety and innovation.
We put 6 months to develop the concept, and it was the 01 March 2019 that we started to market our products.
Bobble seems to dominate in specialty shops, what do you think is the reason for this craze and success? ?
The reason for our success is that we know the market and the constraints that the shops encounter. We have thought of all the options to facilitate the life of the stores: our flavors are rich and balanced, the quality / price ratio is unbeatable, our facilities are offered and adapted to all types of shops in function of the free space of which they feature. And then, I think that the concept pleases thanks to its innovative and ecological side.
It seems to us that your salespeople are above all enthusiasts of ambitious vape, does this count in the approach to shops? ?
Of course, that counts! We have purposely hired enthusiasts for the vape. Our sales people are not only sellers but also the friends of our customers, they speak the same language with them and share the same interests.
Quality "Made In France", attractive prices, interesting margins and even a "satisfied or refunded" policy, can we say that Bobble is the ideal product for both shops and vapers ?
It's exactly that ! We have calculated our manufacturing prices as accurately as possible so that traders and end consumers find themselves there. We believe that if we want to support the fight to stop smoking, the electronic cigarette must become accessible to everyone.
Can you tell us more about your ambitions in the future? Do you plan to offer your products to tobacconists for example ?
Bobble works exclusively with vape shops. You will not find our products at tobacconists or wholesalers. In the future, we will of course expand our range of mono-aromas, but also release complex juices in 500ml format. Other than that, a launch is being prepared: our range will be released in 10ml format in mid-July. And then, of course, we will develop real partnerships with the stores that trust us. Our main ambition is to become a leader in mono-aromas and a key player in the vape. In fact, I take this opportunity to invite you to visit our G9 booth at VapExpo de Villepintes in October.
You are not only proposing e-liquids, can you tell us about your little revolution, the "Bobble Magnet"? ?
All that is great is simple! Always in the spirit of innovation, we invented the Bobble Magnet to simplify the life of stores when they have liquids tested. And then, I think our magnets will be very handy at trade shows when every minute is worth gold. I can not tell you everything but other innovations are coming soon ...
To learn more about the Bobble concept, go to official website of the brand , on the official Facebook page or call 01.84.69.00.30. Thanks to Bobble and Elena for agreeing to answer our questions.