He is a mythical figure in the tobacco industry who has just left this world at the age of 90. Robert Norris known as " Marlboro Man“, The model who played a cowboy in several advertisements for Marlboro, died on November 3 in Colorado Springs in the United States.
Robert Norris, the model who played a cowboy in several advertisements for Marlboro, died on November 3 at the age of 90 in Colorado Springs (United States). A detail that is important: he was not a smoker at all, reveals the New York Times.
After having played the character for fourteen years, the American had decided not to appear in advertising campaigns Marlboro. He felt that he was setting a bad example for his children.
Leo Burnett Worldwide agency spotted Robert Norris with photos he posed next to John Wayne, a long-time friend, says the US channel KKTV. He became the first "Marlboro cowboy" in 1955. The 26-year-old then owned a ranch of over 25.000 hectares near Colorado Springs.