After a recent investigation by the Australian authorities, the European Commission decides to examine the recent associations between the 1 formula stables and the tobacco companies. Countrisides " Winnow Mission "And" A Better Tomorrow Are clearly targeted.
Winnow Mission et A Better Tomorrow are they legal campaigns? This is the question that the European Commission will be looking at in the coming weeks. Behind the initiatives of Philip Morris et British American Tobacco, the specter of disguised advertising for tobacco is visible.
If Philip Morris communicated about Mission Winnow, aiming to innovate through science, explaining that " this campaign is no different and complies with all applicable laws, including those regarding the advertising and promotion of tobacco products. Campaign does not advertise or promote branded products British American Tobacco has yet to communicate on this matter, basing its initiative on on advanced technology and innovation ».
The 2003 / 33 / EC directive regulates tobacco advertising in the member countries of the European Union. This directive has been extended to 2014 for electric cigarettes and other reduced risk products. « Recently, the Commission has been informed of these recent initiatives [Mission Winnow & A Better Tomorrow] of the tobacco industry. They will require further examination ", Says a spokesman for the European Union FormulaSpy.
After to have left the F1 through the small 2006 end gate, tobacco seems to come back in force. Philip Morris is the only tobacco company that stayed in F1, with the Scuderia Ferrari. The departure of the tobacco companies did not have a major impact on the budgets of the teams. The return could give a boost to teams desperate for partners. The McLaren case, without a title sponsor since 2013, managed to find a partner who made the good hours of BAR then Honda.
If the European Commission gives a favorable opinion to the Philip Morris and BAT initiatives, this could make the different tobacco companies think and encourage their return to the F1 teams.
source : Franceracing.fr