It is the discord that settles on the groups dedicated to the e-cigarette hosted within the social network Facebook. Indeed, the famous social network has announced that it will unveil a new policy on Wednesday to restrict sales and limit content related to e-cigarettes, among other things, a spokeswoman for the company told CNN. Even if this is not the first time that the beginnings of panic seize the world of the vape on Facebook, this alert seems more serious.
For a few hours there has been movement on the social network Facebook! The new policy of Facebook et Instagram will indeed ban all private sales, transactions, transfers and gifts relating to tobacco products and e-cigarettes, the spokeswoman said. All brands that post content related to the sale of vaping products will be required to limit that content to adults 18 years of age and older.
The new policy will take effect on Wednesday and will also apply to all Facebook groups created to sell alcohol or tobacco products, the spokesperson said. The social network is currently contacting group admins to alert them of upcoming changes.
The company is enforcing new regulations, the spokeswoman said, and could remove any groups that don't make the necessary changes. While Facebook's policy already prohibited the sale of tobacco and alcohol on its Marketplace, the platform extends its ban to " organic content" page (in French).
The society " use a combination of technology, human control and reports to find and remove any content that violates these rules“Said the spokesperson. Facebook and Instagram users, including those under the age of 18, are still free to post other content related to tobacco and vaping products.
Under the new policy, influencers who are paid to promote products containing nicotine will also be allowed to post content related to tobacco and vaping products. The posts in question will not be subject to an age limit, the spokesperson said. She noted, however, that the company was considering changes to its influence policy and was working with industry and regulators on possible revisions.
MANY VAPING GROUPS INCREASES THE AGE LIMIT TO 18!
Following the statement from the Facebook / Instagram spokesperson, many vaping groups reacted immediately by limiting access to " + 18 years". It is reminiscent of panic which took place a few years ago where many groups specializing in e-cigarettes had gone into "Secret" mode so as not to disappear.
Still ambiguous,A Facebook spokesperson said the new policy was in the works and was not a response to this week's congressional hearings. It only remains to wait to know if over time, the e-cigarette will still appear on social networks.