THEWorld Health Organization (WHO) is it mistaking smokers for customers looking for after-sales service? This is a very serious question that arises following the announcement of the deployment of a new tool to end smoking: virtual counseling. The e-cigarette is clearly not an option for the organization, it now offers tobacco consumers a discussion with Florence, an "artificial intelligence" which will deliver advice and encouragement ...
If you thought that The World Health Organization was near the mark and well you will not be disappointed by the bright new idea that has just been launched. The dissemination of digital tools and the use of artificial intelligence are two of the aspects on which the WHO wishes to rely in the fight against tobacco.
The UN agency specializing in public health has therefore partnered with WhatsApp, Facebook, Viber, Soul Machines et AI Company in order to offer "Florence", a virtual assistant to help consumers in their desire to quit smoking. The tool available on WhatsApp, Viber, Facebook Messenger and WeChat will deliver several tips and encouragement every day, over a period of up to six months. AI " Florence "Will also aim to dispel beliefs around COVID-19 and tobacco ... Suffice to say that vaping will probably not be forgotten in the" untruth "category.
For theDr Rüdiger Krech, Director of the Health Promotion Department at WHO, this new tool is a real breakthrough:
» To help tobacco users commit and succeed in quitting smoking, we are using digital tools that will launch the WHO Quit Smoking Campaign chatbot and dialogue , thanks to artificial intelligence, with Florence, a virtual health advisor, and provide advocacy material in 30 languages. "