After the United States, the United Kingdom, France, a new market is targeted! Indeed, the American manufacturer Juul Labs Inc. just announced that he was getting ready to bring in his e-cigarette Juul in the South Korean market during the first half of the year.
The San Francisco-based company launched the Juul brand of electronic cigarettes in 2017 in the United States. Its market share in the United States was 72% in September 2018. Before entering the South Korean market, Juul Labs had sold his e-cigarette to Germany, France, Great Britain, Switzerland, Canada, Russia and Israel.
« We aim to place the Juul e-cigarette in the South Korean market in the first half of this year or the start of the last half at the latest“Said a representative of the company.
The manufacturer has already established its local subsidiary, Juul Labs Korea, late last year, and also filed a trademark application with the Korea Intellectual Property Office while working to secure a sales network.
Juul Labs is considering selling a product that has a nicotine content of less than 1%. Korea allows electronic cigarettes containing up to 2% nicotine. As a reminder, Juul capsules sold in the United States contain 3 to 5% nicotine.