If Thailand is still struggling with vaping, the country has many smokers and almost 70 000 deaths per year due to this addiction. In response, the country has just become the first country in Asia to impose "neutral" cigarette packs without a brand logo.
All cigarettes sold in the kingdom will now be packaged in standardized packaging, with a photo illustrating the health hazards of tobacco, with the brand name written in a neutral font. With "70 000 dead per year", tobacco is " the first cause of death for Thais" , said Prakit Vathesatogkit, Vice President of the Alliance for Tobacco Control in Southeast Asia.
The kingdom, where the electronic cigarette is banned by the authorities who want to prevent minors from using it, has some 11 million smokers, according to figures from the World Health Organization (WHO), on a population of some 69 million.
More than the "neutral" packets, some question the low price of tobacco (between 1 and 3 euros for a package) in Southeast Asia, one of the largest consumer regions in the world.
The so-called "neutral" packets were introduced in Australia in 2012. Since then, they have been adopted by several countries including France, the United Kingdom, New Zealand, Norway and Ireland. Singapore has scheduled their introduction for next year.