Top banner
TOBACCO: Netflix announces that there will be no more cigarettes (and e-cigarettes?) In future productions

TOBACCO: Netflix announces that there will be no more cigarettes (and e-cigarettes?) In future productions

Following the publication of an overwhelming study for his series, " Stranger Things " on your mind, Netflix decided to drastically limit images showing characters consuming tobacco in his next productions. The famous study had already done a lot talk last year !


TRUTH INITIATIVE HUNTS TOBACCO AND VAPE!


In March last year, representatives of Netflix declared: “ While streaming entertainment is becoming increasingly popular, we are delighted that this is not the case for cigarettes. We are curious to know more about this study. ". Today, the American association Truth Initiative, determined to hunt for cigarettes and vaping in programs intended for the general public seems to be winning its bet.

Content has become the new advertisements for tobacco, ”said Robin Koval, president of the Truth Initiative, in an interview with Variety. " We are witnessing a perverse re-emergence of the imagery of tobacco use on screens, intended to glorify and normalize a deadly addiction and bring young people into the hands of the tobacco industry. »

To support this, Truth Initiative counted the number of times the characters in the current series smoked tobacco or used an e-cigarette in the 2018 year. And the champion all categories is called Stranger Things on Netflix, with no less than 262 scenes where a person starts smoking during the 2 season, against 182 for the 1 season, an increase of 44%. 

Truth Initiative would have even found that 100% of the episodes of the first two seasons include at least one smoking scene! The fault is largely the friendly sheriff Jim Hopper (David Harbor) who chaines cig on a cigarette when jumping out of bed. The 3 season should not turn the tide since two of the new characters, the mayor Larry Kline (Cary Elwes) and the Russian scientist Alexei (Alec Utgoff) are also persistent smokers!

In his study, Truth Initiative points to other Netflix series as Unbreakable Kimmy Schmidt, Orange is the New Black et House of Cards where the presence of tobacco has climbed considerably over the seasons. In a statement to Variety, the management of Netflix recognizes that " smoking is dangerous and making a positive representation of it can have a negative influence on the young audience. »


NETFLIX ACCEPTS AND BANS SMOKING AS WELL AS…. THE VAPE!


Probably fearing the bad publicity of such a study, the streaming platform announces that from now on all its series advised against the 14 years and all its films not recommended for less than 13 years without the company of a parent, will not include any tobacco neither e-cigarette, " except for historical or factual reasons" page (in French).

The platform has made the same decision for its productions intended for the public of 14 years and + « unless it is essential to the artist's creative vision ” or because the consumption of cigarettes " serves to define the character or is of significant historical or cultural significance" page (in French).

 

Com Inside Bottom
Com Inside Bottom
Com Inside Bottom
Com Inside Bottom

About the Author

Having a training in communication specialist, I take care on the one hand social networks Vapelier OLF but I am also editor for Vapoteurs.net.