Real awareness or umpteenth advertisement "big bang" to make the "buzz". Last Tuesday, the tobacco company Philip Morris based in Switzerland announced wanting ' permanently stop the production of traditional cigarettes".
The number of Swiss consumers using alternative products from Philip Morris doubled in one year to reach 100'000 followers. With this in mind, the group has announced that it wants to permanently stop the production of traditional cigarettes.
Philip Morris explains the rise of the e-cigarette (or rather heated tobacco) by his own initiatives: " Our goal is to sell only alternative products to traditional cigarettes"Says Edith Helmle, doctor and senior manager in the scientific and medical sector at Philip Morris.
The group wants to achieve this goal " as quickly as possible". " We can not say how long it will take, but we are on the right track", Says the manager.
Philip Morris, whose European headquarters is in Lausanne and which has a research and development center in Neuchâtel, employs only two people for the management of traditional cigarettes, the others being dedicated to the heated tobacco system. IQOS", Says the boss of the company Dominique Leroux.
HEATED TOBACCO ... E-CIGARETTE ... NO DIFFERENCE FOR PHILIP MORRIS!
The tobacco company says its solution " is not without risk"But that he" d95% less toxic components than cigarettes, because this system heats tobacco instead of burning it". It is recalled in passing that the " 95% less harmful Comes from a report from Public Health England (PHE) and relates to vaping products.
Regarding the tragic events that took place in the United States, Edith Helmle gives her point of view: " These regrettable deaths are, in our opinion, most likely to be found on the side of substances that have been used and should not have been there. Such as marijuana or vitamin E oil".