In an interview a few days ago, British American Tobacco announced that it would submit its "Glo" heated tobacco system to the Food and Drug Administration for sale in the United States.
A few days ago, it is in London that Nicando Durante, executive director at British American Tobacco announced that the tobacco company should submit an application to the FDA by next year to sell its "Glo" heated tobacco system dans le pays.
British American Tobacco, which recently became the largest tobacco company in the world by buying Reynolds American will use a so-called ' substantial equivalence claim In order to present "Glo" as a product similar to Revo, a heated tobacco system produced by Reynolds and already available in the United States.
Doubtless, BAT is also planning to ask the FDA for permission to launch Glo in the risk reduction product market, hoping the system will attract smokers. Currently, competitor Philip Morris International is waiting on a response from the FDA to launch its IQOS in this same market of risk reduction.
With the decision taken recently by the FDA to reduce nicotine contained in cigarettes, this authorization may not be so simple to obtain for the world tobacco giant.
source : Marketwatch.com/