For some months in the United States, the vape is considered a real "epidemic" that must be stopped. Following this famous declaration of Scott Gottlieb, former FDA Commissioner, vaping is singled out as a disease spreading among teenagers. The height of infamy, the Evelyn Lilly Lutz Foundation has just launched an audiovisual campaign that presents the vape as a true parasite.
« GET THE VAPE OFF YOUR BACK", A SIDE CAMPAIGN THAT DENATURES THE ROLE OF VAPOTAGE!
To free oneself from the weight of addiction? Get rid of this "disease" that represents the vape? Hallucinating as speeches ... No? Well not so much in the United States! Indeed, accompanied by the agency McCann Health Evelyn Lilly Lutz Foundation Just imagined a series of films staging "the vape" to educate future adults on their health. What would the bad sides of vaping look like if they existed in the flesh? This is the concept of this audiovisual campaign whose slogan is " Get the vape off your back ("Get rid of this weight that represents the vape").
According to Suzanne Graves, President of the Evelyn Lilly Lutz Foundation, in a statement: " The increase in teenage vaping is a crisis we have to face now. As a pediatrician, these are not just statistics for my colleagues and I, they represent the future life and health of our youth and our community ". She adds " We knew we needed something different, daring to reach young people in an impactful way".
For our part we find the concept completely outrageous or dangerous ... By thus degrading the image of vaping with young people, there is a real risk of seeing them turn to other products such as tobacco.