At the forefront of the vaping crisis in the United States, Juul seems to have more and more difficulty to contain the many attacks. Recently, the San Francisco company has even abandoned its fight against regulations and its lobbying activity in Washington.
The touts of the American company Juul who went door-to-door in San Francisco neighborhoods to ensure that vaping was less harmful than tobacco faded. Prospectuses for the e-cigarette flooding the sidewalks have disappeared. A month before the referendum on the ban on electronic cigarettes in San Francisco, Juul, the main manufacturer of products of the vape has forfeited.
Juul Labs, the San Francisco company, had invested 19 million dollars (17,2 million) in the campaign for "Proposal C". Submitted to voters November 5, it proposes to " regulate and not prohibit " E-cigarette. In other words, to reconsider the decision taken in late June by the city council to suspend the sale of e-cigarettes until the Food and Drugs Administration (FDA), the federal agency for food and medicine, will not have ruled. Since its creation in 2015, Juul operates without having ever obtained approval from the health authorities.
On the September 30, Juul took everyone by surprise announcing she was going to stop supporting coalition for a reasonable regulation of vaping And recover the 7 millions not yet spent on advertising, putting an end to the campaign.
The anti-vaping, who received financial support from philanthropist and former New York Mayor Michael Bloomberg, hopes to win the vote. Especially since the climate has completely deteriorated in the United States around the electronic cigarette, responsible for a wave of addiction to nicotine among young people and an epidemic of respiratory diseases since the beginning of the summer.
source : Lemonde.fr/