UNITED STATES: Juul launches aggressive campaign against pods available on the black market.

UNITED STATES: Juul launches aggressive campaign against pods available on the black market.

Still in the sights of the authorities, Juul Labs Inc. always tries to restore its image. Recently, the notorious company launched a legal and aggressive campaign to end what it calls a "seemingly endless flow" of its pods on the black market.


AN OFFICIAL COMPLAINT TO GET rid of NON-OFFICIAL CARTRIDGES


Juul Labs, the famous leading vaping company in the United States is still talking about it in recent days. This one comes from file a patent infringement complaint with the United States International Trade Commission in Washington, naming against several dozen companies that it says import counterfeit pods for use on the Juul e-cigarette. The American company is reportedly seeking a comprehensive solution that would block unauthorized pod imports.

This complaint is not a big surprise, it is part of the plans of the American brand to repair the image of Juul for a long time in trouble.

« This new ITC action, if successful, would have the benefit of helping rid the market of unauthorized Juul-compatible products that can be changed by the user, such as empty and refillable pods, or those containing substances such as THC for which the Juul system was not designed Juul said in a statement.

The company's market value plummeted amid the controversy over " the vaping epidemic ". The company Juul Labs must now show that it is responding to criticism even as it prepares to submit a request to the Food and Drug Administration to stay in the market.


A SOLUTION TO TACKLE THE COMPETITION?


Juul Labs' legal fight also involves protecting the brand's market share, said Sarah burstein, a professor who teaches design patent law at the University of Oklahoma.

This isn't the first time Juul Labs has used ITC in an attempt to eliminate competitors, the US company last year forced companies to exit the market. The final complaint relates to what the company calls the " simple but distinctive "Pods marketed as" juul compatible ". Patented designs cover rectangular shape, see-through appearance and cap.

 » Seeking to ride on Juul's success, many counterfeiters have created a seemingly endless stream of counterfeit goods "Juul said in the ITC complaint, citing" hidden identities, fictitious business names and addresses, and other tactics used to hide provenance " page (in French).

The agency, which typically completes its investigations within 15 months, can order products to be stopped at the border. Juul Labs would like this to apply to any pod that can be used with their e-cigarette and that is not expressly authorized by the company.

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Passionate about journalism, I decided to join the editorial team of Vapoteurs.net in 2017 in order to mainly deal with vape news in North America (Canada, United States).