In great difficulty for many months in the United States, The podmod specialist Juul Labs agreed last Monday to pay the state of North Carolina $ 40 million to settle a legal dispute over the group's marketing strategy to younger people.
In the United States, North Carolina becomes the first American state to reach such an agreement with Juul, which remains pursued by several other states, including California and New York, and the city of Washington. Indeed, the American manufacturer of electronic cigarettes Juul on Monday agreed to pay the state of North Carolina $ 40 million to settle a legal dispute over the group's marketing strategy to younger people.
«For years, Juul has targeted young people, especially teenagers, with his highly addictive e-cigarette.The North Carolina attorney said in a statement. Josh stein. "It lit the fuse and fueled the vaping epidemic among our children, the consequences of which can be seen in any high school in North Carolina.He continued.
In addition to his run-ins with US states, Juul is in the crosshairs of the US FTC authority, which in April 2020 initiated proceedings against its merger with Altria, owner of Marlboro. Contacted by AFP, the company did not react immediately.