The ordeal of Juul Labs does not seem to end in the United States! After a lawsuit launched Monday in California, the Attorney General of New York in turn on Tuesday assigned the number one e-cigarette in the United States, Juul Labs, accused of misleading marketing.
New York state court complaint accuses Juul Labs deceptive marketing and advertising and illegally selling its products to minors, against a backdrop of a sharp increase in vaping in US colleges and high schools.
The complaint of 38 pages quotes in particular evenings and advertising campaigns organized by Juul to appeal to young people, or the choice of perfumes specifically intended for a young audience.
She also accuses the manufacturer of having assured high school students that his products were healthier than cigarettes. The age limit for buying electronic cigarettes and refills in New York State was raised in mid-November from 18 to 21.
The complaint does not cite an overall amount of damages claimed, but calls for Juul to fund a fund to fight this health crisis, and pays compensation of several thousand dollars for each case of misleading practice.
California and the city of Los Angeles had already announced Monday that they have filed lawsuits against Juul Labs, accused of deliberately targeting the miners in its marketing practices to encourage them to vapot, which is illegal.
Yet the company has agreed to many efforts by ceasing since October to sell most of its flavored refills, anticipating the passage of a ban promised in September by the government of Donald Trump.
As a reminder, some of the company's marketing practices have also won this summer the opening of an investigation by the Federal Consumer Protection Agency.
source : Lefigaro.fr/