Nothing goes for the giant of the e-cigarette Juul ! Already in turmoil for many months, we are now learning that the company is being sued by school districts in several states to hold them to account. They want to be reimbursed for the costs imposed by the "epidemic" of vaping to high school students.
After a tremendous success in the United States, Juul is in turmoil. A dozen school districts in Missouri, Kansas, Arizona, New York and California are suing the e-cigarette market leader and his sisters to hold them to account. In particular, they want to be reimbursed for financial losses related to the vogue of vaping.
According to a recent study from the Journal of American Medical Association 27,5% of American high school students and 10,5% of middle school students report using e-cigarettes in October. This vape epidemic "has demanded and continues to require significant expenditures," reads a complaint filed last week against Juul by RI Ava, a school district (the entity in charge of the management of colleges and high schools Missouri) in federal court. For example, the installation of vapor detection systems (cost: up to 40.000,00 dollars) or the hiring of full-time staff to monitor the corridors.
Juul is also accused of "gross negligence" and marketing to minors, through aggressive and incentive advertising, products that constitute a public nuisance by "creating an epidemic of nicotine consumption by students".
The Francis Howell district, also in Missouri, is claiming at least 75.000 dollars in damages to Juul. In the complaint, he refers to the number of disciplinary incidents that increased from three to more than 200 per year in three years and the costs of hiring additional staff to track down the vapers.
source : Lesechos.fr/