Nothing is going well for the e-cigarette giant Juul ! Already in turmoil for many months, we learn today that the company is being sued by school districts in several states to hold them to account. They want to be reimbursed for the fees imposed by the “epidemic” of vaping among middle and high school students.
After having achieved tremendous success in the United States, Juul is in turmoil. A dozen "school districts" in Missouri, Kansas, Arizona, New York and California are suing the leader of the e-cigarette market and his sisters to hold them to account. In particular, they want to be reimbursed for the financial losses linked to the vaping vogue.
According to a recent study by the Journal of the " American Medical Association », 27,5% of American high school students and 10,5% of middle school students said they had used electronic cigarettes in October. This vaping epidemic "has demanded and continues to demand significant spending," reads a complaint filed last week against Juul by RI Ava, a school district (the entity in charge of managing middle and high schools public, editor's note) from Missouri in federal court. And to cite, for example, installing vapor detection systems (cost: up to $ 40.000,00) or hiring full-time staff to monitor hallways.
Juul is also accused of "gross negligence" and of marketing to minors, through aggressive and incentive advertising, products which constitute a public nuisance by "creating an epidemic of nicotine consumption by students".
The Francis Howell District, also of Missouri, is seeking at least $ 75.000 in damages from Juul. In the complaint, he refers to the number of disciplinary incidents which has increased from three to more than 200 per year in three years and the costs associated with hiring additional staff to track vapers.
source : Lesechos.fr/