Juul, the American leader of the e-cigarette seems resigned! Today it is no longer a question of offering pods flavored with fruits or vanilla on the American territory. On Thursday, the US leader in electronic cigarettes, Juul Labs, announced the suspension of sales of non-mentholated flavored refills in the United States, while the government of Donald Trump is preparing a national ban.
It is a decision that could be catastrophic for the health of thousands of smokers in the United States. Yesterday, Juul Labs announced the suspension of sales of non-mentholated flavored refills in the United States. Only "pods" with tobacco, menthol and mint flavors will continue to be sold.
« We need to start the vaping industry from scratch by gaining the confidence of society and cooperating with regulators, public authorities and all stakeholders to fight against the vaping of young people, while offering an alternative to adult smokers Said the new CEO of Juul, KC Crosthwaite, named last month.
The administration of Donald Trump chose the way to ban flavored e-liquids, a ban that would include the very popular tastes of mint and menthol, said the health minister in September. The text has not yet been published but should be published "soon," said a spokesman for the US Agency for Drugs, which has tutelage on tobacco and electronic cigarettes, the Food and Drug Administration. (FDA).
Juul assured that she would not dispute the upcoming regulation, but by her decision on Thursday, the company says she considers that mint and menthol must remain allowed.