Between success and confusion, " Juul Labs »Who just imported his famous e-cigarette UK is faced with many complaints from users. Indeed, the start-up is notably accused of deceptive marketing practices and some US users complain about the consequences of their consumption.
The ransom of glory for Juul, a real phenomenon in the United States where it conquered nearly 70% of the market in record time, the e-cigarette manufacturer faces the first complaints of its customers ... who blame him for becoming addicted to his products.
Since April, three complaints have been filed. Two of them accuse the manufacturer of deceptive marketing practices, the latter promising a neutral effect of its cigarettes when their nicotine is actually higher than traditional cigarettes, reports the US site Wired. A third complaint, filed by the mother of a teenager, accuses Juul for provoking his son's academic difficulties.
Juul, who produces e-cigarettes that look like USB sticks, quickly conquered a wide audience, especially younger ones. After raising 1,2 billion, especially in order to develop in Europe, the start-up is now valued at 15 billion. She made 245 millions of dollars in revenue in 2017.
source : BFM Business